Year end is a good time to look at your marketing numbers, but only the ones that matter. Here are the measures worth reviewing…
Summer brings a spike in skin check searches. Here’s how to get your clinic ready to be found, handle the demand and market skin…
There’s no universal percentage that tells a practice how much to spend on marketing. Here’s a grounded way to work out your own number,…
Recalls don’t get much attention, but they quietly keep a practice busy. Here’s how to set up recall campaigns that bring patients back, stay…
Most practices lose patients somewhere between the search and the booking, and rarely know where. Here are the common leak points and how to…
New patients are often anxious, and some don’t turn up for reasons a simple page could answer. Here is how to write a first-visit…
Allied health demand rises and falls with school terms, sport seasons and health fund years. Here is a month-by-month guide to planning around it.
Opening a practice is busy, and marketing is often left until the last week. Here is a practical timeline for the months around opening…
Patients choose a clinic in their own suburb, even when it belongs to a group. Here is how to market several locations without losing…
Some patients want to book online at midnight. Others want to talk to a person. Here is how to serve both without adding work…