The growth partner for Australian medical practices
AHPRA-aware
What we do
We grow medical practices, compliantly
More patients
Better systems
Compliance built in
Compliance
Marketing that stands up to the AHPRA and TGA rules
Health advertising has rules most marketers never learn. We build them into everything we write, so your website, ads and social posts can bring in patients without putting your registration at risk.
Plenty of agencies say they understand compliance. We check every page, ad and post against the rules before it goes live, and our audits show you every potential issue highlighted on your own pages, with a spreadsheet of what to fix.
The rules in plain English
- No testimonials. Patient stories, reposted reviews and outcome comments all count.
- Nothing misleading. Claims about treatments need to be accurate and supported by evidence.
- No unreasonable expectations. Avoid promises like pain-free, permanent or guaranteed results.
- No inducements without terms. Offers, discounts and gifts need clear conditions, and some should not be used at all.
- No advertising prescription medicines to the public, including nicknames, prices or specials for medicine-based treatments.
- Extra care for cosmetic procedures under the 2025 cosmetic guidelines, from imagery to targeting.
How we build it in
- 1BriefWe learn your services, your practitioners and what you can and cannot claim.
- 2DraftCopy is written in-house by people who know the advertising guidelines.
- 3Compliance checkEvery page, ad and post is checked against the AHPRA and TGA rules before you see it.
- 4Your approvalNothing goes live without sign-off from you, as the registered practitioner.
- 5Ongoing checksWe keep an eye on new content, reviews and changes to the guidance.
We are marketers, not lawyers. Where a question needs legal advice, we will tell you.
Common mistakes we fix
What we find most often, and what we change it to
Most compliance problems are not deliberate. They are habits picked up from general marketing that do not work in health.
Instead of
Reposting a five-star Google review on Instagram
It counts as a testimonial, even if the patient wrote it.
Try
Share practice news or helpful education, and reply to reviews within the rules.
Instead of
“Our physio specialises in sports injuries”
Specialist titles and wording are protected. Implying specialist status can breach the rules.
Try
“Our physios assess and treat sports injuries.”
Instead of
“Half price anti-wrinkle injections this month”
Prescription medicines cannot be advertised to the public, and prices or specials for them count.
Try
Promote a cosmetic consultation with your practitioner instead.
Instead of
“Pain-free, permanent results”
Absolute claims create unreasonable expectations of benefit.
Try
Explain what to expect, including risks, recovery and why results vary.
Instead of
Before-and-after photos taken in different lighting, angles or poses
If the two photos are not taken the same way, the comparison can mislead.
Try
Matching lighting, angle, pose and background, no filters or retouching, patient consent and a note that results vary.
Instead of
“Free whitening with every check-up”
Inducements need clear terms and must not encourage unnecessary treatment.
Try
Give clear information about whitening, suitability and costs.
Our services
Everything a growing practice needs
Clinic Websites & Conversion Optimisation
Fast, accessible websites designed around one goal: making it easy for the right patient to book.
Medical SEO
Rank for the searches your patients actually make, with helpful, compliant content that Google rewards.
Website Hosting & Management
Fast Australian hosting with updates, backups and security monitoring handled for you, so your website stays healthy.
Google Ads for Clinics
Search campaigns that reach patients at the moment they look for care, with compliant ad copy and clear tracking.
Who we help
Marketing built around your kind of practice
General Practice
Local search, Google Ads and recall marketing for GP clinics that want a steadier patient base.
Dental Practices
Stand out in a crowded suburb with local SEO, ads and compliant content for every treatment.
Cosmetic Clinics
Consultation-led marketing built to work within the 2025 cosmetic advertising guidelines.
Allied Health
Grow private caseloads and referrer relationships for physio, podiatry, psychology and more.
Medical Specialists
Strengthen GP referral pathways and give patients the clear, credible information they look for.
NDIS & Aged Care
Plain-language marketing that helps participants, families and planners find and trust your service.
You’ll always know what we’re doing, what it costs and what it’s delivering. Monthly reports show enquiries and bookings, not vanity metrics, and your practice owns every account, website and piece of content we create. If you ever decide to move on, everything stays with you.
This includes:
- Clear scopes and pricing agreed before work starts
- Monthly reports focused on enquiries and bookings
- Ad, analytics and listing accounts set up in your name
- Full ownership of your website and content
- Plain explanations of what we changed and why
You get a clear picture of your marketing without having to chase us for it.
We specialise in healthcare. We already know how patients search for care, how referral pathways work and where the advertising rules draw the line, so you’re not paying for us to learn on your account. That background shapes every recommendation we make, from the keywords we target to the wording on your service pages.
This includes:
- Marketing planned around how patients look for care
- Strategies that respect GP and specialist referral pathways
- Copy and ads written with health advertising rules in mind
- Advice grounded in how practices actually operate
Your practice gets marketing that fits the way healthcare works from the first conversation.
Marketing is an investment, and you should be able to measure the return. We set up tracking from day one, judge every campaign on enquiries and booked appointments, then keep improving what works and cut what doesn’t. That way your budget follows evidence rather than guesswork.
This includes:
- Call, form and booking tracking set up from day one
- Campaigns measured on enquiries and booked appointments
- Regular reviews of what each channel is contributing
- Budget moved away from activity that isn’t performing
You can see where your marketing spend is going and what it’s bringing in.