Industries

Cosmetic Clinic Marketing

Consultation-led marketing for cosmetic clinics, built to work within the AHPRA and TGA rules.
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How we work

One team across strategy, delivery and compliance

Understand your practice

We start with an audit of your website, visibility, competitors and goals, so the plan fits your practice.

Build the right plan

We choose the channels that will actually move your bookings, and set up tracking before anything launches.

Run it compliantly

Every ad, page and post is checked against the advertising rules, then measured and improved each month.

Why cosmetic clinic marketing is different

Cosmetic clinics face the strictest advertising rules in healthcare. The 2025 cosmetic advertising guidelines tightened what clinics can show and say, and the TGA prohibits advertising prescription-only medicines to the public, including naming them or describing them generically.

That rules out a lot of the marketing other industries rely on, but it doesn’t rule out growth. We build strategies around consultations, education and the practitioners themselves, using search terms and content you can target safely, so your clinic builds a reputation that lasts.

Specialist surgeons and dermatologists have their own rules to work within. See plastic surgeon marketing and dermatology practice marketing.

Patient journey

How patients choose a cosmetic clinic

Patients considering cosmetic treatment are cautious, and many research for weeks before booking a consultation.

  1. Step 01

    They start thinking about treatment

    Interest often builds over weeks, from friends, social media or a life event.

    Our part

    We make sure your clinic appears as a calm, credible source of information, not another sales pitch.

  2. Step 02

    They research the treatment

    They read about what a consultation involves, recovery and risks before they contact anyone.

    Our part

    We write balanced treatment information that meets the 2025 guidelines, with risk and recovery easy to find.

  3. Step 03

    They compare clinics

    Practitioner qualifications, hygiene, professionalism and transparency on cost decide the shortlist.

    Our part

    We build practitioner profiles with accurate registration details and clear pricing information.

  4. Step 04

    They book a consultation

    They want a low-pressure way to ask questions and book a consultation, not a treatment.

    Our part

    We set up enquiry and booking paths that focus on the consultation, with no countdowns or pressure.

Under the 2025 guidelines, clinics that are calm, factual and transparent are also the ones that stay compliant.

What we bring

What we do for cosmetic clinics

AHPRA Compliance Audit

Before any new marketing starts.

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AHPRA-Compliant Content & Copywriting

Consultation-led pages.

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Clinic Websites & Conversion Optimisation

A site that presents practitioners and consultations well.

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Google Business Profile & Local SEO

Be found by patients searching nearby.

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Not sure where to begin?Request a free practice growth audit
Priorities

Where we focus first for cosmetic clinics

  1. 01

    Consultation-led pages

    Pages built around concerns and the consultation, which can be advertised, rather than around named treatments.

  2. 02

    Practitioner profiles

    Accurate titles, qualifications and registration details, which the guidelines expect for named practitioners.

  3. 03

    Local and map visibility

    A well-built Google profile and local pages for patients searching nearby.

  4. 04

    A clean compliance baseline

    A review of existing pages, social posts and listings so old content doesn’t cause problems.

Where something can’t be advertised, we don’t work around it. We build what can.

How we start

What the first 90 days look like

  1. 1
    Weeks 1 to 2

    Compliance review

    We review your website, social channels, Google profile and booking system menus against the 2025 guidelines and the TGA rules.

  2. 2
    Weeks 3 to 4

    Remove and rebuild

    We help remove or rewrite anything that doesn’t comply and rebuild the key pages around consultations.

  3. 3
    Weeks 5 to 8

    Build visibility

    We publish concern-led and consultation pages and strengthen your local presence.

  4. 4
    Weeks 9 to 12

    Review and extend

    We review enquiries and plan the next phase.

We recommend a compliance review before any new marketing starts.

A second opinion

If you’ve been told your marketing is compliant

Many cosmetic clinics come to us after working with an agency that said it understood the rules. What we often find are treatment names in hashtags and booking menus, before-and-after images that don’t match, and offers with time pressure. The cosmetic guidelines leave less room than the general rules do, and a compliance audit shows you exactly where you stand.

Aesthetics is the area our founder enjoys most. The rules are tighter, and getting it right takes the kind of detail most agencies skip.

Compliance

Marketing under the September 2025 cosmetic guidelines

The rules that apply

Testimonials, influencer content, before and after images and offers all need careful handling. Our audit checks every channel against the current rules.

The National Law advertising rules
Advertising can't be false or misleading, use testimonials, create unreasonable expectations of benefit, offer gifts or discounts without clear terms, or encourage unnecessary use of services.
2025 cosmetic procedure guidelines
Injectables and other higher-risk non-surgical cosmetic procedures carry extra rules on imagery, social media, influencers, targeting under-18s and risk information.
TGA advertising rules
Prescription-only medicines can't be advertised to the public, including through brand names, nicknames, hashtags or prices on booking menus.
Before-and-after images
Allowed only under strict conditions: matching lighting, angle and pose, no editing, consent, and no idealised results.
Practitioner details
Advertising a named practitioner for cosmetic procedures should show their registration type and number.

Mistakes we often see at cosmetic clinics

Regulators actively look at this area, and responsibility sits with the practitioner. Fixing these early is far easier than responding to a notice.

  1. Naming prescription-only treatments

    Brand names, generic descriptions and common nicknames for these treatments are prohibited in advertising, including on booking menus and in hashtags.

  2. Inconsistent images and testimonials

    Before-and-after images need matching conditions and consent, and republishing patient comments about results is a common breach.

  3. Time pressure and discounts

    Limited-time offers and giveaways on cosmetic procedures are not allowed.

  4. Missing practitioner details

    Named practitioners advertised for cosmetic procedures need their registration type and number shown.

FAQ

FAQs about cosmetic clinic marketing

You can advertise consultations, your practitioners (with their registration details) and procedures that don’t involve prescription-only medicines, provided the information is balanced and covers risks and recovery. Prescription-only medicines can’t be advertised to the public at all. We’ll show you where that line sits for your services.

Yes, but it needs more care than most industries. Under the 2025 guidelines, posts can’t use testimonials or glamorise procedures, can’t target people under 18 and need registration details when a practitioner is named. Influencer content counts as your advertising too. We plan content around education, your team and the consultation experience.

Fix it as early as you can. AHPRA and the TGA both actively enforce, and penalties apply to each breach. Our compliance audit finds the problems across your website, ads, social media and booking platforms, ranks them by risk and gives you compliant replacement wording, so you can clean things up quickly.

Not by name. Prescription-only treatments can’t be advertised to the public, including by brand name, generic description or price. We build pages around concerns and consultations, where a practitioner can discuss suitable options.

They are heavily restricted under the current guidelines and carry real risk, so we advise against them and focus on accurate information about the consultation and what to expect.

Yes. When a named practitioner is advertised for cosmetic procedures, their registration type and number should be shown. We add this to profiles and relevant pages.

It is risky. Influencer content is advertising, so it must meet the same rules, including no testimonials about results, and the clinic is responsible for what is posted. We usually advise against it.