Insights

Practical guidance for practice owners

Plain-English articles on SEO, advertising, websites and the AHPRA rules, written for busy practice owners and managers who want to make better marketing decisions.

Practice growth4 min read

The marketing numbers a practice should actually watch (a year-end review)

Year end is a good time to look at your marketing numbers, but only the ones that matter. Here are the measures worth reviewing…

AHPRA compliance12 min read

Dental marketing before the health fund deadline: what is actually allowed

Many patients have unused health fund benefits late in the year. Here’s how dental practices can remind them without breaching the advertising rules.

Medical marketing3 min read

Holiday closures: how to tell patients without losing them

When your practice closes over the holidays, patients still need to know where to go and when you’re back. Here’s how to communicate closures…

Practice growth4 min read

Skin check season: getting your clinic ready for the summer rush

Summer brings a spike in skin check searches. Here’s how to get your clinic ready to be found, handle the demand and market skin…

AHPRA compliance9 min read

Is your practice website AHPRA compliant? A self-audit checklist

A page-by-page checklist for reviewing your practice website against the AHPRA advertising rules, TGA guidance and privacy law, current to October 2026.

Practice growth4 min read

How much should a practice spend on marketing? A grounded framework

There’s no universal percentage that tells a practice how much to spend on marketing. Here’s a grounded way to work out your own number,…

AHPRA compliance11 min read

Ahpra conflicts of interest guidance and the codes of conduct review

Ahpra’s interim guidance says a website disclaimer is not disclosure. What it means for product-led clinics, plus the new codes of conduct review.

Medical marketing3 min read

Content marketing for allied health: educate first, convert second

For allied health clinics, the best marketing often looks like good patient education. Here’s how to build a content approach that helps people first…

AHPRA compliance11 min read

Peptides and compounded medicines: Ahpra and TGA guidance and action

Ahpra’s September 2026 guidance on off-label, unapproved and compounded medicines, the TGA’s peptide focus and what clinics must check.

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