Medical SEO

Most practices start to see movement within three months, with steady growth in enquiries from around six months. It depends on how competitive your area and services are. A practice in a busy inner-city suburb needs more work than one in a regional town, and we’ll tell you honestly where you sit.

The early months usually go into foundations: fixing technical issues, improving your service and location pages, and getting your Google Business Profile accurate and complete. These changes take time for Google to find and reflect in results, which is why SEO is slower to start than paid advertising.

Other factors play a part too, including the age and history of your website, how much useful content you already have and what competitors are doing. Google decides rankings, so no one can promise an exact timeframe, but we’ll set realistic expectations in your audit and report on progress every month so you can see the direction things are heading.

Usually, yes. Local searches are some of the highest-intent searches there are, and a small practice only needs to win its own area to see a real difference. Someone searching for a dentist or physio near them is usually ready to book, not just browsing.

Small practices also have advantages. You often have fewer services to cover, a clear local area and practitioners whose experience and approach can be explained properly on your website. That makes it easier to build focused pages that answer patients’ questions and show Google you’re relevant to your suburb.

SEO isn’t always the right first step, though. If your website is hard to use, your Google profile is incomplete or you need patients quickly, something else may need attention first. We’ll look at your market in the free audit and tell you whether SEO is the right place to start, or whether something else should come first. If it isn’t the right fit yet, we’ll say so.

Always. Your website is advertising, so every page we write or edit is checked against the AHPRA guidelines and, where relevant, the TGA rules. We don’t use testimonials, unrealistic claims or prohibited terms, even when competitors do.

Under section 133 of the National Law, health service advertising can’t be false or misleading, use testimonials, create unreasonable expectations of benefit or offer inducements without clear terms. That applies to service pages, blog articles, practitioner profiles and meta descriptions alike. Where your pages mention medicines or other therapeutic goods, the TGA advertising rules also apply, and cosmetic procedures carry extra obligations under the 2025 guidelines.

Compliance and SEO aren’t in conflict. Clear, accurate, balanced information is what patients want and what search engines look for on health topics. We’re not lawyers, so if a question is complex or specific to your practice, we’ll suggest you check with a health lawyer or your indemnity insurer before publishing.

It depends on your goals, your location and how competitive your services are, so we don’t publish fixed packages. After your free audit we’ll recommend a monthly scope with a clear breakdown of what’s included, so you know exactly what you’re paying for.

A single-location practice in a regional town with a handful of core services usually needs a different level of work to a multi-location clinic competing in a busy metro area. The scope reflects that: how many pages need building or improving, how much content is needed, the technical work involved and the local listings to manage.

We’d rather recommend a scope that suits your practice than sell you a package with work you don’t need. Before you commit, you’ll see what we’ll do each month and how progress will be reported. If your goals change, such as adding a location or a new service, we’ll talk through whether the scope should change with them.

No, and be wary of anyone who does. Rankings depend on competition, your website’s history and changes Google makes. No agency controls Google’s results, so a guarantee of page-one positions is a promise nobody can honestly keep.

Guarantees can also lead to poor choices. Some providers hit a ranking target by choosing obscure searches nobody uses, or by using shortcuts that risk penalties later. For a health practice there’s an extra concern: promising outcomes sits uncomfortably with the honesty you’re expected to show in your own advertising.

What we commit to is the work, the reporting and honest advice about progress. You’ll know what we’re doing each month, which searches we’re targeting and why, and how your enquiries, calls and rankings are tracking against where you started. If something isn’t moving the way we expected, we’ll tell you, explain what we think is behind it and suggest what to change.

Not always. If your current site is sound, we improve it. If it is slow, hard to use on a phone or built in a way that limits what we can do, we will tell you in the audit and explain your options.

Many practice websites only need targeted work to perform better in search: clearer service and location pages, better page titles and descriptions, fixed technical issues and faster load times. Keeping a site that works saves you time and money, and avoids the disruption of a rebuild.

Sometimes, though, the platform itself gets in the way. An old template may be slow, hard to edit or impossible to structure the way search engines and patients expect. In that case we’ll explain the trade-offs between fixing what you have and starting again, so you can decide with the full picture. If a new site does make sense, we plan the move carefully so the search visibility you’ve already built isn’t lost.

The techniques are similar but the rules are not. Medical pages have to meet advertising guidelines, health information needs to be accurate and balanced, and search engines hold health content to a higher standard of trust. We build all three into the work.

On the advertising side, your website is covered by the AHPRA guidelines and the National Law, so common SEO tactics like testimonial-heavy pages, bold outcome claims or superlative wording are off the table. Where therapeutic goods are mentioned, the TGA rules apply too.

On the trust side, Google treats health topics as information that can affect people’s wellbeing, so it looks closely at who wrote the content, their qualifications and whether it’s reliable. That’s why we involve your practitioners, show clear author and practitioner details, and keep information balanced, including risks and the fact that results vary between people. The aim is content that patients and search engines can trust, and that stays within the rules.

Our writers draft it and we check it against the guidelines. You approve everything before it is published, and we will ask for a short conversation with your practitioners so the content reflects how your practice actually works.

That conversation is often the most valuable part. It helps us understand how you approach each service, what patients commonly ask, how consultations work and what sets your practice apart in ways that are accurate and allowed to be said. It also means the content reads like your practice, not a generic template.

Each draft is checked for compliance with the AHPRA guidelines and, where relevant, the TGA rules before it comes to you. You then review it for clinical accuracy and tone, and we make any changes you need. Nothing is published without your sign-off. For practitioners with little spare time, we’ll work around their schedule and keep the review process as simple as possible.

Not always. Service and location pages come first. Articles help answer patient questions and build trust, and we recommend them where there is genuine search demand.

For most practices, the searches that lead to bookings are about a service and a place, such as a physio or a skin check in a particular suburb. Those searches are best answered by strong, specific service and location pages, so that’s where we usually start.

Articles become useful once those foundations are in place. They can answer the questions patients ask before booking, explain what to expect from a consultation and show the depth of knowledge in your team. Every article still counts as advertising, so it has to be accurate, balanced and free of outcome claims or testimonials. We don’t publish content just to keep a blog busy. If there’s real demand for a topic and it fits your services, we’ll recommend it. If not, your budget is better spent elsewhere.

We start with what patients in your area search for when they need your services, then check competition and whether the search is likely to lead to a booking, not just traffic.

That means looking at the actual words people use, which are often different from clinical terms. A patient might search for a symptom or a plain-language description rather than the name of a procedure. We look at local search volumes, what’s currently ranking and how realistic it is for your website to compete.

We then prioritise. Searches that show someone is ready to book, such as a service plus a suburb, usually come first. Broader informational searches may follow later through helpful content. We also leave out terms that would be hard to target without breaching the advertising rules. You’ll see the keyword plan before work begins, and we’ll ask for your input on which services matter most to your practice and where you have capacity for new patients.

Yes. Each location needs its own page and Google profile with accurate local details, and practitioners can have their own profile pages where appropriate.

Each location page should cover that site’s address, opening hours, contact details, services and practitioners, along with practical information like parking and access. Each site should also have its own Google Business Profile, kept consistent with the website and other listings. That gives Google clear signals about where you are and helps each location show up in local results for its own area.

Practitioner profile pages can explain each person’s qualifications, areas of interest and where they practise, which helps patients choose and supports trust in your health content. Titles and specialties have to be described accurately under the AHPRA guidelines, so we check those carefully. We’ll plan the structure with you so locations don’t compete against each other, and your monthly reporting can show how each site is performing.

We report monthly on enquiries, calls, bookings and rankings for your target searches, measured against where you started.

Before work begins, we record a starting point: where your pages currently rank, how many people find you through search and how many of them call, enquire or book. Every report then compares your results against that baseline, so progress is easy to see and not just a list of numbers.

Rankings are useful, but they aren’t the goal on their own. What matters is whether more of the right patients are finding your practice and getting in touch. That’s why we focus on enquiries and bookings where your systems allow us to track them, alongside the searches and pages that produce them. Each report is written in plain English and explains what we did that month, what changed and what we plan next. If something isn’t working as expected, we’ll tell you and suggest how to adjust.