Clinic Websites & Conversion Optimisation

Most practice websites take six to ten weeks from kickoff to launch, depending on the number of pages, how quickly content is approved and any integrations you need. We’ll give you a clear timeline before we start.

The project usually moves through planning, design, content, build and testing. Planning covers your services, pages and goals. Design and content follow, then the build, where booking systems and other integrations are connected. Finally, we test on different devices, check compliance and prepare the launch, including redirects from your old site.

Content approval is often the biggest variable. Pages need to be reviewed by you and, where relevant, your practitioners, and every page is checked against the advertising guidelines. Quick feedback keeps the timeline on track. Larger sites, multiple locations or complex integrations can take longer, and we’ll tell you up front if your project is likely to sit outside the usual range. We’ll keep you updated at each stage, so you know what’s coming well before launch.

In most cases, yes. We work with the online booking platforms practices commonly use and can embed or link them so booking feels like part of your website. We’ll confirm compatibility while we scope the project.

Some booking platforms can be embedded directly into your pages, so patients choose a time without leaving your site. Others work best as a clear link or button that opens the booking page in a consistent style. Which approach suits you depends on what your platform supports and how you want the booking journey to work.

During scoping, we check how your booking system handles practitioners, locations and appointment types, and whether it allows bookings to be tracked as enquiries. We also consider privacy, because booking forms collect personal and sometimes health information that needs to be handled in line with the Privacy Act. If your current platform has limitations that affect the website, we’ll explain them and the options before the build begins, so nothing catches you out later.

Yes. Your website is advertising, so every page we write or build is checked against the AHPRA guidelines and, where relevant, the TGA rules. That includes service descriptions, images, practitioner profiles and how reviews are displayed.

In practice, that means no testimonials about clinical care, no misleading claims or superlatives, nothing that creates unreasonable expectations of benefit and no inducements without clear terms, in line with section 133 of the National Law. Practitioner titles and qualifications must be described accurately. If you offer cosmetic procedures, the 2025 guidelines add further requirements around images, wording and how procedures are presented, and we design those pages with that in mind.

Compliance is part of how we build, not a check at the end. We review content as it’s written and again before launch, and you approve every page. We’re not lawyers, so if a question is complex or specific to your practice, we’d suggest a health lawyer or your indemnity insurer before the page goes live.

Yes. Our website care plans cover hosting, updates, backups, security monitoring and small content changes, so your site stays fast, secure and up to date after it goes live.

A website needs ongoing attention. Software and plugins need regular updates to stay secure, backups mean your site can be restored if something goes wrong, and security monitoring helps catch problems early. For a health practice this matters more than most, because your site often handles enquiries and booking information from patients.

Small content changes are part of the plan, such as updating opening hours, adding a new practitioner or adjusting a service page. Any change that touches advertising content is still checked against the guidelines. Larger projects, like new sections or significant redesigns, can be scoped separately. We’ll explain what your care plan includes before launch, so you know what’s covered and how to request changes when you need them.

Not necessarily. We recommend the platform that suits your needs and skills, explain why and give you an honest view of the trade-offs.

If your current platform is working, is reasonably fast and lets you do what you need, staying on it can save time and avoid disruption. If it’s slow, hard to edit, expensive to maintain or limits how your site can be structured for search and bookings, moving may make sense.

We look at several things when making a recommendation: how easily your team can update content, whether it supports the booking system and integrations you use, its performance and security, ongoing costs and how much control you have over your own website and data. Some practices value simplicity above everything, while others need more flexibility. Whatever we recommend, we’ll explain the reasoning so you can make the decision with us. If you do move, we plan the migration carefully, including redirects, so the search visibility you’ve built is protected.

We can write it, adapt what you have or work with your team. Either way, every page is checked against the advertising guidelines and approved by you before it goes live.

If we write it, we start with a conversation with you and your practitioners about your services, how consultations work and what patients commonly ask. That helps the content sound like your practice and reflect how you actually work. If you already have content, we review it, update anything that’s out of date or doesn’t meet the rules, and improve it for clarity and search.

Some practices prefer a mix, with their team providing clinical detail and us shaping it into clear, readable pages. Whichever approach you choose, we check every page against the AHPRA guidelines and, where relevant, the TGA rules, and avoid testimonials, outcome claims and superlatives. You’ll review each page for accuracy and tone, and nothing goes live without your approval. We’ll agree who’s responsible for what at the start, so content doesn’t hold up the launch.

Not if the migration is done properly. We map old pages to new ones, set up redirects and check indexing after launch, so the search visibility you have built is protected.

Search engines know your current pages by their web addresses. If those addresses change without redirects, patients and Google can end up on error pages, and the value those pages have built up can be lost. Mapping each old page to its closest new equivalent, and redirecting it, tells Google where the content has moved.

We also carry across the elements that help pages rank, such as page titles, descriptions and important content, and check that the new site can be crawled before it goes live. After launch, we monitor indexing and fix any issues that appear. Some short-term movement in rankings is common after any site change, because Google needs time to process the new site, but a careful migration keeps that to a minimum and protects what you’ve worked for.

We design the booking journey around the booking system you use, and test it end to end before launch. Patients can book online through the new site if your system supports it.

A good booking journey is short and obvious. We make booking options easy to find on every page, especially on mobile, and keep the steps between deciding to book and choosing a time as few as your system allows. Where you have several practitioners, locations or appointment types, we help patients find the right one without needing to call.

For patients who prefer to phone, we keep your number visible and tappable on mobile. Before launch, we test the full journey on common devices, from the first click through to the confirmation, to make sure it works as expected. Where your booking system allows it, we also set up tracking so you can see how many bookings come through the website. If your system doesn’t support online booking, we’ll design a clear enquiry path instead.

Yes. Most patients search on their phones, so we design mobile-first and test on common devices before launch.

Designing mobile-first means we plan each page for a small screen before adapting it to larger ones. Patients on a phone are often looking for something specific, and quickly: your phone number, address, opening hours or a way to book. We make those easy to find and use, with tappable phone numbers, clear buttons and text that’s readable without zooming.

We also pay attention to how fast pages load on mobile connections, because a slow site on a phone can lose a patient before they’ve seen anything. Menus are kept simple, forms are short and booking works smoothly on a small screen. Before launch, we test the site on a range of common phones, tablets and browsers, and fix anything that doesn’t display or work as it should. Mobile usability matters for search too, as Google primarily looks at the mobile version of your site.

Yes. The site is built so you can edit text and swap images without a developer, and we can handle larger changes for you.

Everyday updates, such as changing opening hours, updating a practitioner’s profile, adding practice news or replacing a photo, should be simple for your team. We set the site up so these edits can be made through an easy editor without risk of breaking the layout, and we can show your team how to make the common changes.

Larger changes, like adding new sections, restructuring pages or changing how booking works, are usually best handled by us, so the design and functionality stay consistent. Whoever makes the change, keep in mind that your website is advertising: new content should still meet the AHPRA guidelines and, where relevant, the TGA rules. If you’re unsure whether something is suitable, ask us before it goes live. You stay in control of your own site, with help available when you need it.

We build to WCAG 2.1 AA, covering colour contrast, keyboard navigation, image descriptions and readable text sizes.

WCAG, the Web Content Accessibility Guidelines, is the internationally recognised standard for making websites usable by people with disability, and Level AA is the level most organisations aim for. For a health practice, accessibility matters: your patients may include people with low vision, limited mobility, hearing loss or cognitive difficulties, as well as older patients who find small text or complex layouts hard to use.

In practice, that means text and buttons with enough contrast to read easily, a site that can be used with a keyboard alone, descriptive alternative text for meaningful images and text sizes that stay readable. We also use clear headings, properly labelled form fields and plain language where possible. We check accessibility during the build and before launch. New content matters too, so we can share simple tips for keeping images and pages accessible as you add them.

Optimised images, lean code, caching and quality hosting, with page speed tested before launch.

Speed matters because patients often visit on a phone, sometimes on a slow connection, and a page that takes too long to load can lose them before they’ve seen your services. Page speed and user experience are also part of how Google assesses websites, so a fast site supports your search visibility.

We size and compress images so they look sharp without being heavier than they need to be. We keep code lean, avoiding unnecessary plugins and scripts that slow pages down. Caching stores ready-made versions of pages so they load more quickly for each visitor, and quality hosting gives the site a stable foundation. Before launch, we test page speed on key pages, on both mobile and desktop, and fix anything holding the site back. Third-party tools like booking widgets can affect speed too, so we load them as efficiently as your systems allow and explain any trade-offs.