Why NDIS and aged care marketing is different
Choosing an NDIS or aged care provider is a big decision, and it’s rarely made by one person. Participants, family members, support coordinators and planners are often all involved, and each of them wants different information before they make contact.
We help providers be easy to find and easy to trust. That means plain-language websites, accurate information about your services, registration and availability, and local visibility in the areas you serve. It also means never overpromising, because honesty is what families remember.
Patient journey
How participants and families choose a provider
Choosing a provider is a big decision, often made by several people together.
- Step 01
A plan, a change or a recommendation
A new plan, a change in needs or a recommendation from a coordinator starts the search.
Our partWe make it easy for support coordinators and plan managers to understand and recommend you.
- Step 02
They ask around, then search
Families and participants ask coordinators, GPs and other families before searching online.
Our partWe make sure your services and areas are easy to find and described in plain language.
- Step 03
They check fit and registration
They compare what you offer, where, and what you are registered to deliver.
Our partWe present services, service areas and registration status accurately and simply.
- Step 04
They make first contact
Several people are often involved, and they want an easy, kind first step.
Our partWe set up contact options that suit families and coordinators, with clear next steps.
Providers that explain things clearly and kindly win the trust of the people who influence the decision.
What we bring
What we do for NDIS and aged care providers
Google Business Profile & Local SEO
Families search by suburb.
Learn moreClinic Websites & Conversion Optimisation
Accessible, easy-to-use sites.
Learn moreGP Referral Marketing
Reach support coordinators and planners.
Learn moreAHPRA-Compliant Content & Copywriting
Clear, compliant service descriptions.
Learn morePriorities
Where we focus first for NDIS and aged care providers
- 01
Plain-language service pages
Clear descriptions of supports, who they are for and how to get started, written for participants, families and planners.
- 02
Referrer and planner visibility
Pages and content aimed at support coordinators, plan managers and allied health professionals who refer.
- 03
Local and map visibility
Accurate profiles and local pages for the areas you serve.
- 04
Accessible, easy-to-use websites
Sites that work for screen readers and low-vision users and are easy for carers to use on a phone.
Accessibility is not an extra for this audience. It is part of the service.
How we start
What the first 90 days look like
- 1Weeks 1 to 2
Audit
We review your website, listings and how coordinators and families currently find you.
- 2Weeks 3 to 4
Clarify and fix
We rewrite key pages in plain language, check accuracy and fix accessibility problems.
- 3Weeks 5 to 8
Build visibility
We add service and location pages, set up referrer information and strengthen your profile.
- 4Weeks 9 to 12
Review and extend
We review enquiries and referrals and plan what comes next.
Trust takes time to build, so we plan for steady progress, not a quick spike.
Compliance
Marketing within NDIS advertising expectations
The rules that apply
The NDIS Code of Conduct and Australian Consumer Law both expect honest, accurate advertising. Our audit checks your marketing against both, plus the AHPRA rules where they apply.
- NDIS Code of Conduct
- If you are an NDIS provider, the Code expects honest, accurate information about the supports you offer and what participants can expect.
- Registration status
- Describe your NDIS registration accurately. Implying a registration you don't hold is misleading.
- Australian Consumer Law
- Claims about outcomes, fees, funding and reviews must not be misleading. This applies to every business, whether or not the profession is AHPRA registered.
- AHPRA where it applies
- Registered practitioners on your team, such as nurses and allied health professionals, are covered by the National Law advertising rules.
- Privacy and consent
- Participant stories, photos and enquiry details are sensitive. Get informed consent and handle information securely.
Mistakes we often see on NDIS and aged care websites
These are the ones that cost trust and enquiries. Clear, accurate information protects participants and your reputation.
Unclear registration or service details
Participants need to know what you offer, where, and what you are registered to deliver.
Jargon and acronyms
Language that assumes people understand NDIS terms puts off families who are new to the system.
Testimonials and stories
Participant stories and reviews that describe results shouldn’t be republished, and consent and privacy are essential.
Inaccurate funding claims
Statements about what is covered need to be accurate and consistent with the scheme rules.
How we help
Most practices start with an audit to find and fix what is already published, then keep new content right with compliant writing and team training.
Compliance audit
We review your website, ads, profiles and social channels, then give you a prioritised list of fixes with replacement wording.
Learn moreCompliant content
New pages, posts and ads written to consumer law and your professional code from the first draft.
Learn moreCompliance training
Practical sessions so your team can check their own posts, ads and replies to reviews.
Learn moreFAQ
FAQs about NDIS and aged care marketing
Usually through a mix of search, recommendations from support coordinators and planners, and provider directories. Most will look at your website before they get in touch, so it needs to clearly explain your services, the areas you cover, your registration status and how to get started.
Yes. NDIS providers can advertise their services, as long as the advertising is honest and accurate, and consistent with the NDIS Code of Conduct and Australian Consumer Law. If your services are delivered by AHPRA registered practitioners, the AHPRA advertising guidelines apply as well.
Be clear and be consistent. Plain-language service information, real photos of your team, accurate details about availability and fees, and helpful guides on the topics families care about all build confidence. We also make sure your details match across every directory and profile.
Providers should be clear about what they are registered or approved to deliver, and avoid implying approval they don’t have. We help you describe your services accurately.
Both. Participants and families need plain-language information and reassurance, while coordinators and planners want specifics such as services, locations, availability and how to refer. We organise the site so each group finds what they need.
By describing how you work and who you work with in specific terms, using real photos and accurate information. Warm, honest language builds more trust than big promises.
Only with clear, informed consent, and often it is better not to. Privacy and dignity come first, so we usually feature staff, spaces and activities instead.