Why cardiology marketing is different
Cardiology runs almost entirely on referrals. GPs decide where to send patients based on access, communication and trust, and patients usually look you up before their appointment. Many practices also offer testing services, such as echocardiograms and stress tests, that GPs refer to directly.
We help cardiology practices make referring easy and keep GPs informed. Patients get calm, clear information about appointments and tests, and the website does the practical work of answering questions so your reception team doesn’t have to.
Patient journey
How patients choose a cardiologist
Cardiology runs largely on referrals, but patients still look you up.
- Step 01
A GP refers them
Most patients arrive with a referral after a symptom, a test result or a check-up.
Our partWe give GPs a simple referral page with what to send and how to reach the rooms.
- Step 02
They look you up
Patients search the cardiologist's name and read about the test or condition before they come in.
Our partWe write calm, accurate pages for each test and condition, so people arrive informed.
- Step 03
They check the practical details
Wait times, locations, parking and costs all matter, especially for older patients and carers.
Our partWe keep locations, hours and preparation instructions clear and current across the site and Google.
- Step 04
They arrive prepared
Anxious patients want to know exactly what will happen and how to prepare.
Our partWe add plain preparation guides for each test, which also reduce calls to reception.
GPs look the same way, so the information that helps patients also helps referrers.
What we bring
What we do for cardiology practices
GP Referral Marketing
Make referring easy for GPs.
Learn moreClinic Websites & Conversion Optimisation
Clear test and service pages.
Learn moreGoogle Business Profile & Local SEO
Patients searching nearby.
Learn moreAHPRA-Compliant Content & Copywriting
Measured, compliant patient information.
Learn morePriorities
Where we focus first for cardiology practices
- 01
GP referral pathways
Clear referral forms, urgency categories and communication for GPs.
- 02
Testing and service pages
Separate pages for diagnostic tests and services, explaining what each involves and how to prepare.
- 03
Cardiologist profiles
Qualifications, areas of focus and hospitals, accurately presented.
- 04
Practical information
Locations, wait times, parking and what to bring.
Calm, specific information reduces anxiety and phone calls.
How we start
What the first 90 days look like
- 1Weeks 1 to 2
Audit
We review your website, listings, referral sources and how services are explained.
- 2Weeks 3 to 4
Fix and clarify
We tidy profiles and make referral and preparation information easy to find.
- 3Weeks 5 to 8
Build
We publish test and service pages and set up regular GP communication.
- 4Weeks 9 to 12
Review and extend
We review referrals and enquiries and plan the next phase.
After the first quarter we keep referrers informed and content current.
Compliance
Advertising rules for cardiologists
The rules that apply
Patient information about conditions, tests and procedures should be balanced and accurate, without outcome claims or testimonials. Our audit checks every page.
- The National Law advertising rules
- Advertising can't be false or misleading, use testimonials, create unreasonable expectations of benefit, offer gifts or discounts without clear terms, or encourage unnecessary use of services.
- Specialist titles
- Cardiologist is a specialist title, so profiles and directory listings should match each doctor's registration.
- No fear or urgency
- Wording that suggests a person's health will suffer unless they book can be seen as encouraging unnecessary use of services.
- Balanced procedure information
- Pages about tests and procedures should explain what is involved, the risks and what to expect, without outcome claims.
- Privacy and consent
- Patient photos, stories and enquiry details are health information. Get written consent before using images, and handle enquiries securely.
Mistakes we often see on cardiology websites
These cause avoidable problems. Calm, specific information is what patients and GPs both prefer.
Alarmist wording
Language that frightens people about heart risk isn’t appropriate and can breach the advertising rules.
Outcome claims
Claims about preventing heart attacks or guaranteeing results are risky.
Vague test descriptions
Patients need to know how to prepare and what to expect.
Hidden referral requirements
Failing to explain how to refer wastes time for GPs and patients.
How we help
Most practices start with an audit to find and fix what is already published, then keep new content right with compliant writing and team training.
Compliance audit
We review your website, ads, profiles and social channels, then give you a prioritised list of fixes with replacement wording.
Learn moreAHPRA-compliant content
New pages, posts and ads written within the advertising rules from the first draft.
Learn moreCompliance training
Practical sessions so your team can check their own posts, ads and replies to reviews.
Learn moreFAQ
FAQs about cardiology practice marketing
Yes, because referrals are marketing. Most growth comes from GPs who know you, trust you and find you easy to refer to. A strong referrer program and a website that answers GP and patient questions make a measurable difference.
Usually, yes. GPs often refer directly for tests, so clear information about what you offer, wait times, preparation and how to refer helps them choose your practice.
Practical details: location, parking, what to bring, how long it takes, costs and how to prepare for tests. A clear practitioner profile also helps them feel comfortable before they arrive.
With a calm, step-by-step explanation of what happens, how long it takes and how to prepare, written in plain language and without dramatic wording.
Yes, for the tests you offer. Each page helps patients and GPs find the service and answers the practical questions that would otherwise become phone calls.
With a simple referral page, forms that work with common clinical software, clear urgency guidance and a way to confirm that a referral has been received.
Yes, with measured language. We explain what a risk assessment involves without implying that attending will prevent a particular outcome.