Year end is a good time to look at your marketing numbers, but only the ones that matter. Here are the measures worth reviewing…
Many patients have unused health fund benefits late in the year. Here’s how dental practices can remind them without breaching the advertising rules.
When your practice closes over the holidays, patients still need to know where to go and when you’re back. Here’s how to communicate closures…
Summer brings a spike in skin check searches. Here’s how to get your clinic ready to be found, handle the demand and market skin…
A page-by-page checklist for reviewing your practice website against the AHPRA advertising rules, TGA guidance and privacy law, current to October 2026.
There’s no universal percentage that tells a practice how much to spend on marketing. Here’s a grounded way to work out your own number,…
Ahpra’s interim guidance says a website disclaimer is not disclosure. What it means for product-led clinics, plus the new codes of conduct review.
For allied health clinics, the best marketing often looks like good patient education. Here’s how to build a content approach that helps people first…
Ahpra’s September 2026 guidance on off-label, unapproved and compounded medicines, the TGA’s peptide focus and what clinics must check.
Health practices can’t use testimonials in advertising. Why the rule exists, exactly what it covers (liking, sharing, influencers) and what to do instead.