Medical Marketing Perth

Everything runs remotely. We meet over video calls, share drafts and reports in shared documents, and pick up the phone when something needs a quick answer. We are based in Adelaide and have no staff or office in Perth, so we will not pretend otherwise or offer site visits we cannot make.

In practice, most of the work that matters in medical marketing happens online anyway: your Google Business Profile, your website, your ads and your review process. If you need photos of your premises or practitioners, we can explain which shots are useful so that you, or a photographer you choose, can take them.

Perth is on AWST and does not use daylight saving, while Adelaide is on ACST/ACDT. The gap between us changes when South Australia moves its clocks, so we confirm every time in your time zone and send calendar invites that adjust automatically.

We plan meeting times around the difference. Many practice managers find a slot before the clinic opens, at lunch or after the last patient easiest, and we work to those windows rather than asking you to fit ours. Written updates and shared documents mean you can review work whenever it suits you, without waiting for a call.

Yes, and for most Perth clinics that is the sensible approach. Patients generally search close to home, and Google’s local results reflect that. We build your Google Business Profile, location pages and ad targeting around the suburbs your patients actually come from, rather than trying to rank across the whole metro area.

If your clinic is in a northern coastal suburb, for example, we would focus on the surrounding suburbs and the search terms people there use, and leave the southern corridor alone unless your own data shows patients travelling from it. Our local SEO page explains how this works in more detail.

Yes. Practices with several locations need each site to stand on its own in search, with its own Google Business Profile, its own page on the website and accurate hours, services and practitioner details for that location. Duplicated pages with the suburb swapped tend to perform poorly, so we write each one properly.

We also look at whether your ads should run per location or as one account with location-based targeting, and we report by site so you can see how each clinic is tracking. If your sites sit in different corridors, we treat them as separate markets, because to their patients they are.

We can make it much easier for them to find and choose you. Patients coming from regional WA often plan their visit around a trip to Perth, so clear information about referrals, appointment times, parking and getting to your clinic matters more to them than to someone around the corner.

Country WA PHN supports primary care across regional WA, and regional GPs are often the ones sending patients to the city. We have no relationship with the PHN, but we can build referrer pages and referral marketing that make it simple for country practitioners to send patients your way.

The Health and Disability Services Complaints Office, known as HaDSCO, handles complaints about health services in WA. Patients can complain to HaDSCO as well as to AHPRA, which deals with registered practitioners nationally.

For marketing, the practical point is simple: a page or ad that overstates results, uses testimonials or plays down risks can lead to a complaint through either channel. We write and check your content against the national advertising rules so that what patients read matches what they experience. Our compliance audit is a good starting point if you are unsure about existing material.

It depends on what you need. A clinic that wants a new website, local SEO and Google Ads has a very different scope from one that only needs its listings and reviews tidied up. If you advertise, the cost of clicks is paid to Google on top of any management fee.

We would rather talk about cost once we understand your practice, because quoting first tends to produce the wrong plan. The free practice growth audit is the place to start: we look at where you stand and suggest priorities, and then we can talk through scope and cost for the work you choose.

Paid search usually responds first, because ads can appear as soon as a campaign is approved and running. Organic work such as local SEO and content builds more gradually, and the pace depends on how competitive your specialty is in your part of Perth and how much your current site needs fixing.

We won’t promise a timeline or a ranking, because no one can honestly guarantee either. What we will do is explain what we expect to change first, report on it plainly and adjust the plan as real data comes in. Your audit is where we set those expectations together.

Contract terms are set out in writing before any work starts, so you know what you are agreeing to, what is included and how either side can end the arrangement. Ask us about them on your first call and we will walk you through them line by line.

We would rather keep working with a Perth practice because the work is useful than because a contract says so. Ownership matters just as much. In our view your website, domain, Google Business Profile and ad accounts should sit in your name, with us given access, so you keep control of them whatever happens.

Usually, yes. A GP clinic is mostly chosen by patients directly, so hours, location, billing and booking dominate. A specialist practice is often chosen by a referring GP first and the patient second, so referrer information, clear practitioner profiles and an easy referral process matter more.

Perth North PHN and Perth South PHN support primary care and referral networks across the metro area, which gives a sense of how GP communities are organised, although we have no connection with either. For specialists we often combine referral marketing with medical SEO so both audiences find what they need.

Yes. For these households, when an appointment is available can matter as much as where the clinic is. We make sure early, late and weekend sessions are visible on your Google Business Profile, on your website and in your ads, and that online booking shows real availability.

We also look closely at the wording on your site. Someone coming off a roster often wants to know whether they can get in this week, whether telehealth is an option and whether they need a referral. Answering those questions plainly, in compliant language, removes reasons to keep scrolling to the next clinic.

Start with the free practice growth audit. We review your website, listings, ads and visible reviews, and look at how you appear for searches in your part of Perth. You get a plain summary of what is working, what isn’t and what we would do first.

There is no obligation to go further. If you do, we agree priorities with you, usually starting with whatever is most likely to bring in the patients you want, and we keep everything remote, documented and easy to follow from the other side of the country.