Medical Marketing Brisbane

Remotely, and in a fairly simple way. We begin with a video call about your practice and patients, review your current marketing, and share a plan and drafts in documents you can comment on. Phone and email cover the quick questions in between.

We have no premises or staff in Brisbane, so there are no drop-in visits. What you do get is direct access to the people doing the work and straight answers when you ask how things are going. For most marketing tasks, from your Google profile to your website, being in the same city makes little practical difference.

A little, but it is easy to manage. Queensland stays on AEST all year, while South Australia moves between ACST and ACDT. That means the half-hour gap between Brisbane and Adelaide flips direction depending on the season.

We handle it by always sending meeting invitations in Brisbane time and double-checking around the daylight saving changeover. A lot of the work is shared in writing as well, so your team can read drafts and reports whenever suits, without anyone worrying about which clock to follow. If a call time ever looks odd, tell us and we will fix it.

It can. Many patients prefer a clinic within an easy drive, and the river and traffic can make the other side of the city feel further away than it really is. In practice, a northside clinic and a southside clinic often face different competitors and different search terms.

We define your catchment carefully, then build location content, Google Business Profile details and ad targeting around it. Practices close to the city may draw from both sides, and in that case we plan for both, but we avoid broad metro-wide campaigns that reach people who will never visit.

Yes. Practices in these areas often serve their own communities first, and patients there search using local suburb and town names as well as broader terms. Some will also be comparing you with clinics closer to the city.

We make sure your Google profile and website clearly show where you are, who you see and how to book, and we target ads to the suburbs you realistically draw from. If you are a specialist or allied health practice serving a wide area, we can also plan content for the surrounding towns your patients travel from.

The Office of the Health Ombudsman is where Queenslanders take complaints about health services. Queensland is co-regulatory, so the Health Ombudsman works with AHPRA on matters involving registered practitioners.

For marketing, this matters because any patient who feels an ad, social post or web page misled them has a clear place to complain. Testimonials, exaggerated claims and wording that sets unreasonable expectations are the usual problems. We write within the national rules from the first draft, and our compliance audit can review what you already have published across your site and social accounts.

Not directly. Brisbane North PHN and Brisbane South PHN support primary care across their regions, helping coordinate local services and referral networks. They are not advertising channels, and we have no relationship with either.

They are useful context, though. If you are a GP practice, it helps to understand how care is organised around you when building relationships with specialists and allied health. If you are a specialist, clear referral information is a big part of what GPs look for. Our referral marketing work focuses on those practical details for both groups.

Patients travelling from regional areas need more practical detail than locals. They want to know about parking, how long they will be at the clinic, whether a telehealth follow-up is possible, and what documents or referrals to bring.

We write pages that answer those questions clearly, and where it makes sense we run search campaigns aimed at people looking from outside the metro area. For specialists, regional GPs are often the main pathway, so we make your referral information easy to find and simple to use. All of this stays within national advertising rules.

Yes. Each location gets its own Google Business Profile and web page with accurate hours, practitioners, services and booking details, written for the patients that site serves rather than copied from the others.

We set ad targeting so your locations are not bidding against each other for the same searches, and report results by site so you can compare them. Planning for all locations happens together on shared documents and video calls, which keeps your brand consistent while letting each clinic speak to its own community and its own mix of patients.

Fees depend on the scope of work, so there is no single price. A practice that needs its Google profile and website tidied up is a very different job from one running ads across several services and locations.

After the free practice growth audit, we provide a written proposal that sets out the work, the fees and the terms. You can read it at your own pace, ask questions and compare it with alternatives. Nothing is locked in until you have agreed to it in writing, and you are under no obligation to go ahead.

Google Ads can start sending traffic as soon as a campaign is live, which suits a new clinic that needs to be found while its reputation builds. SEO takes longer to gain traction, but it keeps working without paying for each click.

Many new clinics use both: ads to make an early start, and a properly set up Google profile and website to build on. We will not promise how fast either will work, because that depends on your services and area. We can explain the trade-offs once we have looked at your situation.

Yes. Social media posts that promote your services count as advertising, so the same rules apply: no testimonials, no misleading claims and nothing that creates unreasonable expectations. Reposting a patient’s glowing comment can be a problem, as can before-and-after images used carelessly.

We write posts with those rules in mind, and can check your existing accounts as part of a compliance audit. TGA restrictions on promoting prescription medicines apply on social media too, which is worth remembering for cosmetic and weight-related services. When in doubt, it is safer to leave a post unpublished until it has been checked.

We look at how your practice currently appears online: your Google Business Profile, website, local search visibility, any ads you run and how your marketing measures up against advertising rules. Then we talk you through what we found on a video call.

You will come away with a clear sense of what is working, what is holding you back and what we would do first. If you would like to go further, we follow up with a written proposal. If not, you still have the findings to use however you like.